LENA STEINKÜHLER

LENA STEINKÜHLER

Young guns hit hard

It was tough getting Lena on board. Her bachelor graduation project instantly put her on the map. So the fight was on when it was awarded "STAFF PICKS" at Vimeo.

Lena is our weapon of choice when it comes to colorful and vivid concepts. She naturally took a leading role on our beauty Ads for CATRICE cosmetics. But she is not just one of those girly "Sex and the City" addicts just interested in her next pair of shoes. You'll really have a hard time to competing against her on GTA V.

Lena started her education in 2006 as Graphics Design Assistant / Graphic Designer at the Berufskolleg Senne in Bielefeld. She continued her studies at the college of higher education of Design and Media Communications in Dortmund. During that time she started freelancing as Graphic-/Motion Designer.

 

 

Still from her personal project "Volcano"

Still from her personal project "Volcano"


Bachelor graduation project

"My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My idea was to create a film, that fills up the metropolis New York with vegetation, that adapts to the straightness of the technology and the given situation. This happens through the assimilation of structures and forms. These biotopes are shaped by the existing living environment, but in turn also shape the newly developed living environment by their presence. In other words, a symbiotically coexistence begins." 

Pitching for Al Jazeera channel branding


Personal project "Volcano" at flink